ABOUT US

We started Reach Golfers with one belief: technology should enhance the game we love—not complicate it. At the heart of everything we do is putting the golfer experience first.

About Reach Golfers

Make Every Round Exceptional

Our thesis is simple: when golfers have an amazing on-course experience, they play more, stay longer, and become loyal advocates for your course. Happy golfers drive higher revenues, stronger customer retention, and positive word-of-mouth that no marketing budget can buy.

This philosophy shapes everything we do. Where others build cart GPS tracking systems and add golfer features as an afterthought, we start with the question: “What will make a golfer’s day on the course absolutely exceptional?”

THE TEAM

Our Players

Andrew Armstrong

Co-CEO, Finance and Operations

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Adam Kanouse

Co-CEO, Revenue and Technology

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Katy DeLeon

Chief Marketing Officer

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Mike Brown

SVP Product

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Kevin Geary

SVP, Advertising Sales

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Matt Tinti

Director of Golf Operations

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Ben Fallon

Director of Software Solutions

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Erik Bottema, MSC

Senior Sales Director

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MISSION STATEMENT

Golf First. Everything
Else Second.

We’re building the future of on-course golf technology—one where cutting-edge innovation serves the timeless joy of the game. Every screen we install, every feature we develop, and every course partnership we form is guided by a single question: “Will this make golf more enjoyable?”

At the end of the day, our mission is to connect brands, courses, and players in meaningful ways to provide exceptional on-course experiences for every golfer.

More than
Just a Game

Ready to see how the golfer-first approach can transform your course or brand campaign? Contact us to schedule a demo.

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Andrew Armstrong

Co-CEO, Finance and Operations

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Andrew is a seasoned operations leader with 25+ years managing large-scale global manufacturing for Jabil and driving innovation at startups like Fluidic Energy and Zivelo. He has led multi-million-dollar projects, launched factories worldwide, and helped bring new technologies to market. Andrew also has extensive nonprofit and community experience. He was appointed by Scottsdale’s City Council to serve two three-year terms as a member of the Citizen’s Bond Oversight Committee involving $300M+ across 110+ projects tied to Public Safety, Infrastructure, and Parks & Recreation, initiated by Scottsdale Voters. Since joining IZON in 2023, he has been instrumental in building key partner relationships with Avnet and MSI.

Adam Kanouse

Co-CEO, Revenue and Technology

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Adam is a Michigan native with degrees in Geology (Central Michigan University) and Geophysics (Northwestern University). He spent 12 years at Accenture, rising from Software Developer to Managing Director and co-founding the Performance Engineering Group, which grew into a 350-person, $30M global business unit. For the past 13 years, he has held CTO roles at late-stage startups in AI, financial services, and healthcare, specializing in scaling technology platforms with a focus on automation, security, and compliance. At Narrative Science, he merged his love of technology and sports by helping develop natural language generation tools for GameChanger and the PGA Tour. Outside of work, Adam coaches his three daughters in sports and serves as a mentor for Women in Tech.

Katy DeLeon

Chief Marketing Officer

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Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing leader for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, Katy excels at leading successful cross-functional initiatives that enable companies to scale up

Mike Brown

SVP Product

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Mike’s 30+ year career in golf technology began at Brooklane Golf Club and spans leadership roles at EZLinks Golf, GOLFNOW, and W5 Golf, where he helped scale operations and integrate cutting-edge platforms for thousands of facilities. A lifelong technology enthusiast, he launched his own startup, Rake, an omnichannel messaging platform, growing it to support over 13,000 workspaces and 35,000 monthly active users before exiting in 2022. He joined IZON to continue innovating in golf technology and services. Based in the Chicago suburbs, Mike enjoys playing men’s league softball and hockey and is a single-digit handicap golfer who loves exploring new courses with family and friends.

Kein Geary

SVP, Advertising Sales

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Kevin is Senior Vice President of Ad Sales at Reach Golfers, specializing in digital strategies that deliver measurable results across CTV, digital video, programmatic, and gaming channels. He previously held roles at major media and tech brands, including LG Ad Solutions, Samsung Ads, Verizon Media, Microsoft, Disney, and MTV Networks, and started his career in media buying on the agency side. Kevin holds an MBA in Communications & Media Management from Fordham University and a BS in Marketing from Babson College. Now based in Atlanta with his wife and two children, he enjoys coaching soccer and perfecting his swing on a “good walk spoiled.”

Matt Tinti

Director of Golf Operations

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Matt is a PGA member with 25 years of experience and one of fewer than 80 members holding all five PGA certifications in General Management, Instruction, Golf Operations, Retail Management, and Player Development. He has worked at several Top 100 golf courses worldwide, including Augusta National and Maidstone Club, and has managed golf operations across the U.S., Mexico, The Bahamas, and South America. His career spans roles from Teaching Professional to Director of Golf, Membership Director, and Territory Sales Leader, giving him expertise in all aspects of course management. A passionate golfer, Matt has played 47 of the world’s Top 100 courses and volunteers with programs like The Tiger Woods Learning Center and The First Tee. He now brings his experience and passion to IZON to help deliver the leading on-course management system in golf.

Ben Fallon

Director of Software Solutions

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Ben is a technology leader with a focus on artificial intelligence, IoT, and data-driven platforms. He began his career at Narrative Science, where he helped develop natural language generation tools that brought AI-powered insights to business users and partners, including GameChanger and the PGA Tour. He later joined Hologram, an IoT connectivity company, and then Storyline, an early AI startup, further deepening his expertise in emerging technologies. Today, Ben leads engineering and solutions at Reach Golfers, drawing on this background to bridge cutting-edge technology with real-world business outcomes. Outside of startups, Ben also brings 15 years of live event production experience, directing lighting for international tours and corporate events. Based in Memphis, he enjoys traveling, skiing, and staying active in the entertainment industry.

Erik Bottema, MSC

Senior Sales Director

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Erik is a seasoned media executive leading advertising sales at Reach Golfers, helping brands connect with highly targeted premium audiences. He has held senior roles at TROOH, Blip-Adkom, WNDW, JCDecaux, and Clear Channel, and built a global, data-driven air travel media business at WPP with strong Fortune 500 advertiser commitments. A dual US-Dutch citizen, Erik holds a Master of Science in Business from Erasmus University. He resides with his family in the northern suburbs of New York City.

To learn more about advertising with Reach Golfers, email sales@reachgolfers.com.

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